01Key differentiator
Invisible to Blockers
Your events travel through your own subdomain, the browser treats them as your site's traffic. No ad blocker can tell the difference. Your data always arrives.
Connect your website events to your ad platforms with server-side tracking, through your own domain.
No credit card · 2,500 free events
Your domain. Your data.
Your data, under your control.
More reliable events.
Your platforms, connected.
What can't be seen can't be blocked, and can't be charged to you.
Your events travel through your own subdomain, the browser treats them as your site's traffic. No ad blocker can tell the difference. Your data always arrives.
A resubmitted form, a double click or someone coming back the next day: TrackAPI recognizes the same person by email, phone and browser, and sends a single Lead. Your cost per lead in Meta stays close to what you see in your CRM, and the algorithm learns from real people.
A single SDK fire delivers simultaneously to Meta CAPI, TikTok Events API and GA4, and counts as one event, with no per-destination cost. No separate setup, no extra latency.
Import our GTM template, paste your Project ID and publish. Done. Works on any site, Shopify, WordPress, landing page or custom e-commerce.
A real-time dashboard shows which events fired, to which platforms and with what success rate. Catch failures before they cost you money.
Each project has its own CNAME, integrations and isolated analytics. Perfect for agencies managing multiple advertisers, without mixing data.
No server of your own. No complex code. Just copy, paste and publish.
A DNS record at your provider: your subdomain → TrackAPI. SSL provisioned automatically. No server, no infrastructure.
Import our template from the GTM Gallery, paste your Project ID and publish. Works on any site, without touching the code.
Each event gets IP, user agent and visitor data. Personal data is hashed before any send, never stored.
Meta CAPI, TikTok and GA4 receive events simultaneously, with automatic deduplication. High EMQ, low cost per conversion.
Real metrics from active projects on TrackAPI
8.4 EMQ
Average Event Match Quality
High EMQ = lower cost per conversion
< 5 min
For the first event to arrive
From zero to active tracking, no code
99.9%
Uptime over the last 90 days
Your events never stop arriving
Who TrackAPI is for
Recover lost data and improve your campaigns' ROAS.
Manage every client with isolated CNAMEs and analytics.
Track purchases, carts and leads without relying on the browser.
Optimize campaigns with complete data, not estimates.
A lost event can cost you a sale. The simplest plan costs less than what you're losing each month.
You pay for processed events, script loads do not count toward usage.
Start for free R$0
2,500 events/mo, 1 project with CNAME, Meta CAPI + GA4 + TikTok. No credit card.
Starter
For those advertising on 1 to 3 sites
50,000 events/mo
3 projects · 3 CNAMEs
Pro
For teams and higher-volume advertisers
250,000 events/mo
10 projects · 10 CNAMEs
Scale
For multi-site, high-volume operations
500,000 events/mo
25 projects · 25 CNAMEs
Agency
For agencies managing multiple clients
1,000,000 events/mo
Unlimited projects and CNAMEs
Compare the right unit: incoming requests in sGTM, processed events in TrackAPI.
Illustrative estimate: requests ÷ 2.5. Your actual ratio depends on the implementation.
All plans include first-party CNAME, automatic deduplication and 5-minute setup. No contracts. Cancel anytime.
TrackAPI Enterprise
Talk to our team and build an operation tailored to your volume.
Straight answers so you can decide with confidence
Yes, if you're losing events, you're paying for optimization on incomplete data. Ad blockers and browser restrictions wipe out up to 40% of conversions before they reach Meta. With server-side tracking, the algorithm gets the real data and optimizes for what's actually working. The result: lower cost per conversion and higher ROAS.
No, you can install it without coding. Directly in HTML it's two lines of script (the fastest path, ~5 minutes). Through Google Tag Manager you don't touch the code, but you import our template from the Community Gallery and configure a few variables and the pixel tag, about 15-20 minutes the first time. Both paths have step-by-step guides in the dashboard.
A CNAME is a simple DNS record pointing one of your subdomains (e.g. analytics.yoursite.com) to TrackAPI. With it, events appear as first-party to the browser, the main reason for blocking disappears. The CNAME is included in every plan. Setting it up takes ~2 minutes at your DNS provider (Cloudflare, GoDaddy, etc.).
No. Each event carries a unique ID, so Meta discards the copy that arrives through both the browser and the server. TrackAPI goes further: if the same person submits the form again, even with a different phone number, only the first Lead is sent within a 24h window you can adjust per project. Resubmissions don't inflate your conversions.
Usually because of resubmissions and double clicks: Meta counts every submission as a conversion. TrackAPI sends one Lead per person, so the two numbers stay close. Small differences can still come from time zones, Meta reporting delays or leads that arrive through other channels.
Meta CAPI (Facebook and Instagram), TikTok Events API and Google Analytics 4 (Measurement Protocol). All three receive events simultaneously from a single SDK fire. No separate setup per platform.
Yes. Personal data (email, phone) is hashed with SHA-256 before any send, it's never stored in plain text. Integration tokens are encrypted with AES-256-GCM. We comply with LGPD. You can review our privacy policy at any time.
On the Free, Starter, Pro and Scale plans, tracking pauses when you hit the monthly limit. You get email alerts at 80% and 100%, with plenty of time to upgrade. On the Agency plan, events keep flowing at R$0.10 per 1,000 extra: your tracking never stops.